Our challenge was to reimagine the visual identity of "Tribes," a surfing and kitesurfing brand, to reflect their adventurous spirit and appeal to an international audience. The goal was to create a brand emblem incorporating tribal imagery that showcased elements of wind, sun, and sea while maintaining a sense of dynamic energy and authenticity.
We crafted a totem-style brand emblem and versatile logo suite inspired by tribal art, capturing the adventurous spirit of Tribes. Our custom typography complemented the icon with its coastal motifs, enhancing the cohesive visual identity. Additionally, we developed digital assets and social media templates to further enhance their online presence.
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