To establish a strong brand identity for Dough Bros, a new pizza takeaway startup, aimed at appealing to a young audience. Our goal was to create a captivating and contemporary brand that resonated with millennials and Gen-Z customers, setting Dough Bros apart in the competitive food industry.
We crafted a fun brand identity using custom typography resembling 'doughy' letters, complemented by playful visuals and packaging design, including loyalty cards and enhanced online presence to engage the target audience effectively. Additionally, we optimized the brand's online presence to appeal to digital-savvy consumers and drive customer interaction.
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