Sidechick

What was the challenge?

A spicy chicken restaurant located in Copenhagen, sought a brand identity that was playful, modern, and distinctive within the competitive food industry. The challenge was to create a visual identity that reflected the restaurant's spicy menu offerings while standing out from traditional chicken establishments known for their red and yellow colour schemes.

Logo Design

Full Brand Guide

Menu Design

Social Media Assets

What did we do about it?

We crafted a brand identity inspired by a retro diner theme. We designed a custom logo featuring a chicken icon with flames, symbolising the restaurant's spicy menu items and used a hot pink colour palette to inject some sophistication and ensures that Sidechick would stand out against the typical red and yellow hues of other chicken restaurants.

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