Cactus Coast is a t-shirt design brand specialising in fun and family-friendly shirts for all ages with bold, graphic, and illustration-led designs. The challenge was to create a versatile brand identity that captured the playful and inclusive spirit of Cactus Coast's designs, suitable for various applications such as t-shirt prints, swing tags, and digital branding.
We developed a retro-inspired brand identity featuring custom typography and playful illustrations of a cactus, sun, and sea. The use of earthy tones and a playful overall vibe captured the brand's essence perfectly. The logo suite ensured that the brand was adaptable for various applications, including t-shirt prints, swing tags, and digital branding, to maintain brand consistency across all touchpoints.
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